Hints and tips

Markomi is a multi-channel marketing tool. It allows users to quickly and effectively address customers from different business sectors, using a variety of campaign templates. The templates consist mostly of a mix of email marketing, landing pages, sms messages or print files like flyer. The exact make-up of each template is determined by the campaign type itself. It is generally possible to edit text and insert a custom logo. In many templates, it is also possible to change the colours and pictures.

A PURL is a personalized landing page which opens in a browser. The page usually consists of a form with fields which have been pre-filled with the already available data of a recipient of a campaign. The recipient then only has to add the information that is still missing in the fields.

Words in curly brackets, usually first and last name, will be personalized using the information from on-file customer profiles when the campaign is sent.

Example:
This means that Mr. John Doe will be addressed as the following in his email:

In the template:
Dear {{Salutation}} {{FirstName}} {{LastName}}

In the personalized email:
Dear Mr. John Doe

The noreply@markomi.com email address is set as default. This means that the recipient cannot directly reply to an email you send him as part of a campaign. If he does he will receive a non-delivery notification.

The term header refers to the content located in the top part of a website. This area usually contains a menu or simply a picture, for example in Markomi this could be your business logo.

The term footer refers to the content located in the bottom part of a website. This area usually shows data which must be present for legal reasons and can contain further relevant and interesting information or links.

In the campaign settings you can adjust overall settings and apply them to multiple components, for example your desired email subject.

The templates are designed so that you don’t need to add your own images. However, if you want to add your own images you can use a white label campaign template. With a white label template it is possible to edit colours and pictures.

Some fields in the system look better if you limit the amount of text. If your text is not displaying correctly, try writing less text. Moreover, you can click on preview to see how it will actually display on a landing page or in an email layout.

Double Opt-In describes the confirmation of the user that he actually subscribed to a newsletter or a similar service. The request and confirmation is done by means of a separate email. This process is mandatory in Germany for legal reasons.

Pictures can easily be uploaded from your files with just a few clicks. First click on the picture you want to change. In the popup window click upload image. Now you can access the files on your computer and select the new picture you want to use. Finally, click on the saving icon in the upper right corner to save your choice. It is important that your images are of sufficient quality, especially if the images are to be printed. You can find more information on the correct quality of your pictures in the FAQ “What is 300 dpi and 72 dpi?”

dpi = dots per inch
The higher the number of dots or pixels/inch you choose, the closer together the individual dots will be printed and the smaller the print size can be. DPI is key to good printing quality. The general rule of thumb is: For print-outs of up to DIN A4 size use 240-300 pixels/inch. For emails 72 dpi is recommended to keep the data transfer small.

After the start of a campaign the print elements (e.g. a flyer) can be downloaded and/or printed. They can be found in campaign statistics. Download the document with the action Download PDF and save it as a PDF file or print it using a printer connected to your computer. The PDF file can also be printed by any printing shop of your choice.

After starting a campaign, you can copy the URL (=address of a website) of certain elements and post them on desired social media channels.

Yes, campaigns can be used on a mobile device by the recipient.

On the dashboard in your profile you can see all your active and edited campaigns.

By clicking the menu points on the right side of the desired campaign, you will see a variety of options. Depending on the status of a campaign, different actions are available.

In Progress status

• You can edit the campaign
• You can copy the campaign and make small changes or perform tests
• You can delete the campaign

Running Status

• You can edit the campaign
• You can copy the campaign and make small changes or perform tests
• You can delete the campaign
• You can pause the campaign
• You can stop the campaign
• You can view the campaign statistics

The campaign details are an important part of Markomi. Here you can see recipients, visitors, and clicks per workflow element. Additionally, you can see the amount of bounces by using the function Export Event (please see question“What does Bounces mean?”). Additional functions include Export Outbounds and Data Export as well as the overview of all existing campaigns.

That’s unfortunate. Please check back periodically as we are continually updating Markomi and adding new templates. Our Markomi team is also happy to provide you with a completely custom-made solution. Ask for a bespoke campaign. You will find the contact form in Markomi.

Inbound and outbound are marketing terms and are often differentiated from one another. Markomi differentiates between inbound and outbound campaigns and contacts. Outbound refers to campaigns which reach customers e.g. via email and do not collect new customer data. For inbound campaigns the contact information of potential customers is collected via online registration forms. Usually these campaigns are coupled with incentives such as a rebate. New inbound contacts are those that were generated using an inbound campaign. These contact information can be bought in Markomi.

Your new inbounds are available in the campaign statistics, you have to scroll to the bottom and klick on Download Inbounds.

At first the contact information is encoded. As soon as you buy the information with your Markomi credits you can download a CSV file with the complete contact information. You can decide if you want to buy all the inbounds or just some of them. The inbound information will not be deleted so that you can buy your generated leads at any time.

Hard bounce and soft bounce are email marketing terms. Hard bounces and soft bounces are differentiated from each other and refer to permanent (hard) und temporary (soft) email delivery problems. For example, if a recipient email address does not exist this would be categorized as a hard bounce. If an email address is not reachable due to a temporary problem, such as a full inbox, this would be categorized as a soft bounce.

You can manage your contacts in the menu under contacts. This includes the maintenance of data, creating customer profiles, filtering contacts according to certain characteristics such as gender, as well as deleting and adding contacts. In addition to data maintenance you can also generate exports:

• one with a list of contacts that have unsubscribed
• and another with a complete list of existing contacts.

To import new contacts into Markomi go to Contacts in the menu. Then click on Import Contacts and choose New contact list and give the list a name. Then in step two, choose a format. You can choose from the following formats:

• Microsoft Excel
• SCSV (Semicolon separated values) .svsv
• CSV (CSV (Comma separated values) .csv

In the next step download the example file. Then fill out the example file with your data in the correct format, save it under an appropriate name and upload the new file.

You can add new contacts at any time to an already existing contact list. Use the data upload function for Excel or CSV files (please see question “How do I import contacts?”) or add individual contacts directly to Markomi. Go to Contacts. Choose a contact list. Go to Add Contact and fill out the form. Finally save the form and the new contact will be added.

Please take the time to make sure your customer profiles are filled out as completely as possible. Markomi offers personalized emails and pages. This means that at the very least the fields for salutation, first name and last name are very important in taking full advantage of Markomi’s functions. It is also possible to use other fields from the customer profiles to personalize your campaigns and texts. These fields can be added to your texts with an easy trick as shown in the following example:

Template:

Hello {{FirstName}}, all residents of {{Street}} in {{City}} are cordially invited to the flea market.

Recipient

Hello Max, all residents of 21st St. in New York City are cordially invited to the flea market.

No, this function is not yet supported by Markomi. Please use the import function to upload Excel or CSV files (please see FAQ “How do I import contacts?”).

The currency in Markomi is credits. Credits can be bought individually or as part of a subscription on the bizhub Evolution platform. Outbound emails, SMS and inbound contacts each have a certain value in the form of credits in Markomi.

Credits can be bought on the bizhub evolution homepage. You can either buy single credits or subscribe to a monthly plan. There are different subscription offers available. You can switch monthly to the one subscription model which fits to your needs.

You can cancel your subscription on a monthly basis. If you don’t cancel a subscription, it will be extended automatically for another month.

You can change the colours of items (email and page) in all white label campaigns. On the right hand side klick on the controller icon which opens the settings.

In the edit mode you can click on the categories to change the colours. From there you can edit your colour preferences in two ways: either with the help of a colour picker or with the exact hexadecimal code. In general you can always change colours for background, text, box and button elements as well as the footer.

Colours for theme campaigns cannot be set individually.

When creating a new campaign, click the Customize your campaign now! button to open the campaign settings. The campaign settings are made in two steps. In the first step, you can edit settings which are effective for the whole campaign, for example the page title.

In the second step, you can edit settings for each element. On each email and on each page you can change individual settings like the email subject or the amount of questions for a survey.

Step 1:

Step 2: